Agri-SMEs need business development services that align with both their current capabilities and future ambitions. A new guidance note encourages segmentation as a core strategy to improve business outcomes - for both agri-enterprises and the BDS/TA providers that support them.
Why business development providers should read this guide:
✅ Learn how to segment agri-SMEs into basic, proficient, and advanced categories using practical criteria.
✅ Discover which management system upgrades can boost financial viability, unlock sales-led growth, create jobs, and increase access to finance.
✅ Identify product development and market access improvements that enhance farmer livelihoods, drive business growth, and increase willingness to invest in BDS/TA support.